Why is medical insurance so complicated? What are the very best methods to avoid wasting on healthcare? David Edelman, Chief Marketing Officer at Aetna, tells CXOTalk how the medical insurance firm is altering its focus to fulfill particular person wants, simplify the method, and assist folks reside more healthy lives.
Watch extra movies and browse the complete transcript: https://www.cxotalk.com/episode/health-insurance-changing-healthcare-aetna
“Aetna: You don’t join us; we join you. We join you,” Edelman explains.
“If you look at the different drivers of what contributes to longevity, things like your genetics, the healthcare that you get, that actually contributes less than 50% to people’s outcomes in terms of longevity of life. Some of the biggest ones are your own behaviors. Forty-percent of your outcomes are based on the things you do. Fifteen percent are based on where you live and the conditions in your community. If we can work on those, we can keep people out of the clinical system way more often and have better impact, healthier people, lower cost, but it’s a challenge to put it all together to make that happen.”
As CMO for Aetna, Edelman leads the analysis, design, technique, and implementation of enterprise-wide advertising initiatives. His focus is on designing customized experiences for patrons and companions based mostly on their lifetime well being journey. He believes that healthcare is within the early days of a revolution, significantly within the space of digital engagement and model loyalty.
This video interview was recorded as a part of the digital transformation and AI dialog collection held on the AI Experience Lab of IPsoft in New York City.